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Why Topshop is falling out of fashion with the Instagram generation7 Jun 12:47pm

Why Topshop is falling out of fashion with the Instagram generation

The Guardian
While the Oxford Circus flagship store is a ‘destination’ shop, many branches outside London feel like relics from a pre-digital age There was a time, for many British teenagers, when no Saturday was complete without a trip to Topshop. It was a name that had cache – and fashion editors didn’t think twice about dressing in Topshop threads.
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