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11 Jan 10:54am

Sportswear brands expand yoga menswear ranges

The Guardian
Rising popularity of yoga classes with men has led brands to change up their collections Ever keen to bend to the latest trends, sportswear brands are now tailoring their yoga collections – historically geared towards women – to include menswear. This week Nike launched its first yoga-specific collection, including a menswear range in “a nature-inspired colour palette”, which features long-hem T-shirts and slim, straight shorts designed to stay in place during inversions. Elsewhere, menswear yoga brand So We Flow launched in 2017 after its founder, Jake Wood, noticed that “men who did any yoga were wearing ultra-technical sportswear, old gym rags and bohemian mash-ups”. Like Nike, So We Flow’s clothes favour earthy tones, such as “olive” and “grit”.
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