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Perfume genius: how fragrances help explain the world20 Jun 1:07pm

Perfume genius: how fragrances help explain the world

The Guardian
From the excesses of the 80s to the purifying smells of the 90s and the niche individuality of 2017, the way we smell says a lot about society, as a new exhibition provesI am on a roadtrip, somewhere hot and dry. Arizona, maybe, or Texas. I stop the car, open the door into the breeze and, while the cicadas play drums to the song on the radio, the roadside scents of grass and hot tarmac and petrol hit me full in the face. I can smell adventure. I have never been to Arizona, or to Texas. It is 30C in London, and today’s adventures do not extend beyond the Victoria line. In real life, I am in one of the 10 installations in the new Somerset House exhibition
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