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Millennial ‘influencers’ who are the new stars of web advertising27 May 7:05pm

Millennial ‘influencers’ who are the new stars of web advertising

The Guardian
Beauty vloggers and cult celebrities are being courted by luxury brandsSeven years ago, Chiara Ferragni was a fledgling 23-year-old fashion blogger, studying law at university in Milan. She never finished her degree, but now lives in a $3.5m Los Angeles mansion packed with antiques, and spends her days travelling the world in midriff-revealing tops, Gucci sweatshirts, cut-off jeans and a collection of Louis Vuitton. How do we know this? Every day, the “
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