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Lanvin names e-couture expert Olivier Lapidus as new creative director11 Jul 10:32am

Lanvin names e-couture expert Olivier Lapidus as new creative director

The Guardian
Appointment viewed as an attempt to relaunch historic fashion house for a digital audience following Bouchra Jarrar’s exit Lanvin, the historic French fashion house at the heart of Parisian chic, has appointed an expert in “e-couture” as its new creative director in an attempt to connect with a new generation. The company’s owner, the Taiwanese media magnate Shaw-Lan Wang, announced on Tuesday that Olivier Lapidus would take up the role, days after it was confirmed that Bouchra Jarrar would be leaving the house after just 16 months in the role. Lapidus’s first collection for Lanvin will be shown in Paris in October.
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