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Beauty: Shu Uemura has gone – what can you use instead?20 May 3:00am

Beauty: Shu Uemura has gone – what can you use instead?

The Guardian
The withdrawal of the iconic brand from the UK market has left fans bereft. But there are some decent alternatives On 28 April, L’Oréal announced it had withdrawn iconic makeup brand Shu Uemura from the UK market, including its e-commerce site (though not its haircare). I wasn’t wholly surprised: for me, Shu had quickly lost its way following the 2004 acquisition by L’Oréal, which had tried to turn what is essentially a cult professional artistry brand into a commercial player with mass appeal. But I feel sad for the loss of what is unarguably one of the most influential makeup lines in history, and have spent the days since the announcement fielding correspondence from bereft fans who want to know how they’ll replace favourite products. It was Shu that introduced the concept of double cleansing to the west, and his cleansing oils were the first of their type. Nowadays, cleansing oils are common, and a fair replacement for the original is
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